How to set up seops Analytics (cookieless measurement)

Add one line to your site and get visitor measurement with no cookies and no persistent identifier; instead of GA4 or next to it.

1. Copy the snippet

   In the dashboard open Settings › Project settings and find the Analytics source card (or the Analytics step in Account › Setup). The data-site value in the snippet is your site key; it is not a secret, and only hits from this domain are counted.

   <script defer src="https://i.seops.app/s.js" data-site="SITE_KEY"></script>

2. Add it to the <head> of every page

   WordPress: before wp_head() in the theme's header.php, or into “Header” with the WPCode / Insert Headers and Footers plugin. Cloudflare Workers / Pages: in the <head> of index.html and HTML templates; no Zaraz needed. Astro / Next.js / Nuxt: once in the shared layout (Layout.astro, app/layout.tsx, useHead). Shopify: before </head> in theme.liquid; Wix: Settings → Custom code → Head.

3. Single-page apps (SPA)

   Page views are sent automatically after pushState, replaceState and popstate; no router changes needed. Duration and scroll depth are sent once when the visitor leaves the page (pagehide).

4. Send events (optional)

   To count conversions call window.seops(name, props): up to 8 properties, string values. Names you enter under Goal events on the Analytics source card count as “key events”; if the field is empty every event counts.

   seops('signup', { plan: 'pro' });

5. Exclude paths (optional)

   To leave out admin and test pages add data-exclude to the script tag; separate several patterns with commas, * is a wildcard. localhost, 127.0.0.1, file: and automation browsers (navigator.webdriver) never send anyway.

   <script defer src="https://i.seops.app/s.js" data-site="SITE_KEY" data-exclude="/admin/*,/test/*"></script>

6. Site search (optional)

   The script does not send the query part of the address; only UTM tags and the presence of an ad click ID go out. Values that tools or forms write into the address never reach seops, and a changing query does not count as a new page view. To measure site search, allow the search parameter explicitly with data-search (if Settings › Project settings › Analytics source › Site search parameter is filled, the snippet from the dashboard already includes it). Don't use the same name on tools that write user input into the address.

   <script defer src="https://i.seops.app/s.js" data-site="SITE_KEY" data-search="q"></script>

7. Verify

   Settings › Project settings › Analytics source › Verify looks for the script on your home page and checks whether the first hit has arrived; either one is enough. Once verified the source becomes seops Analytics. On cached sites the first hit can take a few minutes.

8. Moving from GA4

   You do not have to remove the GA4 tag; both run side by side. The dashboard shows the source you pick in the Analytics source card, and you can switch back to GA4 any time. Historical GA4 data stays in GA4; seops Analytics data starts on the day the script is added. Returning users (across days) and ad attribution exist only in GA4.

9. Add to your privacy policy

   Add the sentence below to your site's privacy policy (the Turkish version can be copied in the dashboard). For this site seops is the data processor; the Data Processing Addendum and the subprocessor list are on seops.app's legal pages.

   This site uses seops Analytics for visit statistics: no cookies are set, the IP address is hashed with a salt that changes daily and is not stored, and no visitor identifier is kept. Details: seops.app/legal/privacy Copy